What are Cookies and how do they work?
Cookies are small bits of text that are downloaded to the devices you use to receive our content, products and services and access online information (“Cookies“). Your browser makes these Cookies available every time you visit the website again, so it can recognise you and can then tailor what you see on your device.
The cookies we use include:
- “Analytical” cookies. These allow us to recognise and count the number of visitors and to see how visitors move around the Website when they are using it. This helps us to improve the way our Website works, for example, by ensuring that users are finding what they are looking for easily.
- “Strictly Necessary” cookies. These are cookies that are required for the operation of our Website. They include, for example, cookies that enable you to log into secure areas of our Website or use a shopping cart.
- “Functionality” cookies. These are used to recognise you when you return to our Website. This enables us to personalise our content for you, greet you by name and remember your preferences (for example, your choice of language or region).
- “Targeting” cookies. These cookies record your visit to our Website, the pages you have visited and the links you have followed. We will use this information to make our Website and the advertising displayed on it more relevant to your interests. We may also share this information with third parties for this purpose.
Advertising and marketing Cookies
We may allow our business partners to use Advertising Cookies or other similar technologies on the Website to serve you with advertisement that may be relevant to you or your interests.
Marketing Cookies aim at creating profiles of the users and thereby to send advertising messages in line with the preferences shown by the users during their navigation on the Website and/or other websites and applications. Such preferences derive from the analysis of the behaviour of users to build a profile which is combined with the cookie in order to allow adds and advertisements to be tailored to the user’s presumed preferences or other targeted contents. The information is collected by referencing to the Internet Protocol address (IP) of the users, so they do not identify you personally, even if they may include information about the country and city you are in, together with the details of your internet service provider.
The information collected may include users’ behaviour, such as pages visited, emails clicked, forms completed, and products and services purchased to create customized advertisements and communications that better meet your needs, as well as to compile activity reports.
Third-party analytics Cookies and marketing Cookies can be installed only with your prior consent. You may give your consent and accept the Cookies through the banner displayed in the homepage of our Website. In the event you do not accept third-party analytics Cookies and marketing Cookies, this does not mean you will stop seeing advertisements but you will see advertisements which will not be relevant or targeted to you based on your browsing behaviour.
Your prior consent is not mandatory for the use of strictly necessary and functionality Cookies since they are considered “technical Cookies”. At any time, you may disable Cookies by changing your browser’s settings. As technical Cookies allow you to access some of our Website’s features, you should be aware that if these Cookies are disabled, you may experience reduced functionality or be prevented from using this Website.
As to Google Analytics Cookies, you can opt out using the tool made available by Google at http://tools.google.com/dlpage/gaoptout.
Note that using opt out methods described above does not necessarily mean that you will not see advertising, only that the advertising will not be specifically targeted to you.